Marianne Goebl

Meet the woman steering Finnish design behemoth Artek in a new direction.


“Wherever you go in Finland, from someone’s home to a school or a restaurant, everyone has a piece of Artek,” says Marianne Goebl. “It’s part of Finnish life to an extent that I’ve never seen with a furniture brand in any other country.”

As Artek’s managing director, Goebl’s job is to usher the brand into the future. But her dedication to its history is apparent. “I had a lot of respect coming into this role, and I knew the importance of Artek in Finland.” Her greatest challenge, she says, is to maintain relevance without straying from the brand’s DNA.

Artek was founded in 1935 by architect Alvar Aalto, designer Aino Aalto, arts patron Maire Gullichsen and art historian Nils-Gustav Hahl. Marked by simplicity, functionality and technical innovation, their design...

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