“It’s good to remind yourself that there’s more to life than your laptop and deadlines”

Growing up in the city of Newcastle in England’s north, Danielle Pender never questioned whether she would eventually pack her bags and head south for London—it was only a matter of when. “I used to read magazines and blogs about what was going on and I just wanted to be a part of it,” she says. Since anchoring herself in the British capital, Danielle has drawn on the vibrant energy of the community to inspire her working process. “The people who live here—the creative minds and the things they get up to—excite me the most,” she says. These days she splits her time between her home in the northeast neighborhood of Walthamstow and her office in Shoreditch. The latter’s central location houses a condensed cluster of the city’s creatives, which makes it easy for Daniell...