Report: The DiigitalsMeet the human running the first digital supermodel agency.

Report: The DiigitalsMeet the human running the first digital supermodel agency.

  • Words Allyssia Alleyne

There’s a pattern to the way people profile a new female fashion model. First, there’s the intro describing her exquisite, conventionally attractive looks. To follow, the writer homes in on a few distinctive characteristics that might humanize her—the scattering of moles, the gap between her teeth—before getting to the campaign, film or magazine where the reader is likely to have seen her. In several recent profiles, this generic intro is followed by the big reveal: The model isn’t real at all. She’s actually one of the many computer-generated models who have been slowly infiltrating the fashion industry over the last few years. 

This is how many people learned about Shudu, branded across the web as “the world’s first digital supermodel.” Designed by Cameron-James Wil...

The full version of this story is only available for subscribers

Want to enjoy full access? Subscribe Now

Subscribe Discover unlimited access to Kinfolk

  • Four print issues of Kinfolk magazine per year, delivered to your door, with twelve-months’ access to the entire Kinfolk.com archive and all web exclusives.

  • Receive twelve-months of all access to the entire Kinfolk.com archive and all web exclusives.

Learn More

Already a Subscriber? Login

Your cart is empty

Your Cart (0)