There’s very little in the way of commerce near Yaeca Home Store in the upscale residential neighborhood of Shirokane. Located on a quiet street on a quiet hill, the concept shop is hidden behind the unmarked front door of a pretty but otherwise unremarkable house. Inside and to the right, a few pieces of handsome wooden furniture populate the living room. Vintage speakers pipe soothing, ambient music into the space. There are no price tags on anything.

In the kitchen, a woman behind glass is operating a KitchenAid mixer, and there’s a tray of unbaked cookies on the counter in front of her. On a table on the other side of the glass, baked versions of the treats are neatly packaged in white wrappers and arranged in rows. Upstairs, in the bedroom, a few racks of black, white, camel and navy clothing stand in the center of the room. Made in Japan, the pieces are unisex and uniform. They reflect a minimalist but well-made aesthetic that matches the pared-down look of the rest of the house. A discreet curtain in the corner hides a single changing room. Less is more at Yaeca, and when less is beautiful and high quality, it is enough.

Yaeca Home Store
4-7-10 Shirokane
Minato-ku
Tokyo 108-0072