The movie industry is currently searching for ways to get butts back in seats. One thing it is unlikely to consider is resurrecting Smell-o-Vision, a much-hyped “immersive experience” that was meant to be the next big thing, then wasn’t. First introduced during the 1939 New York World’s Fair by Hans Laube—a Swiss advertising exec-turned-“world-famous osmologist, ” according to the press materials—the premise was that theaters could be rigged up with a system known as the “smell brain, ” which would release odors via tubing to individual audience seats. This story is from Kinfolk Issue Forty Buy Now Related Stories Design Issue 15 A Sense of Spaces We asked architect, designer and photographer Jonas Bjerre-Poulsen to take us on a tour of Copenhagen spaces that get the experience just right. Arts & Culture Issue 15 A Creative Escape Leaving your usual environment and venturing out into nature can often lead to bright ideas and a refreshed imagination. Arts & Culture Issue 22 Theresa Traore Dahlberg When Theresa Traore Dahlberg realized that she couldn’t relate to narratives about women in West African films, she decided to make her own. Arts & Culture A New Wave: Films for a New Year We select five films to begin a sublime new year. Arts & Culture Breaking From Convention: Fernand Léger A significant piece of experimental filmmaking, Ballet Mécanique takes the viewer into a realm that transcends the rigid pattern of rational thought. Arts & Culture Issue 23 Elisa Humble, hard-working and taking on Hollywood: Rising actor Elisa Lasowski talks to Pip Usher.