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  • Arts & Culture
  • Issue 42

Cult Rooms

In the foothills of the Alps, socialism, modernism and manufacturing came together in IVREA, Olivetti's remarkable “company town.” Words by George Upton. Photograph by Nick Ballón.

For three decades, a small Italian town in the foothills of the Alps was the center for radical new ideas around industry and community. Ivrea, some 30 miles north of Turin, had been the headquarters of typewriter manufacturer Olivetti since the company was founded by Camillo Olivetti in 1908. Between 1933 and the late 1950s, under the dynamic new leadership of Camillo’s son Adriano, the town was transformed into an experimental utopia, promising a humanized approach to the organization of


This story is from Kinfolk Issue Forty-Two

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