You sell at retailers in London and Hong Kong. Do people in each city style your pieces differently?
In Hong Kong, customers enjoy bolder colors and are really willing to try new styles whereas in London they enjoy minimal colors and look for more simple, refined tailoring. In our latest collection, Composure, we have used feedback from the previous two to cater to both markets. We have a little bit of color on top of our natural palette for the Hong Kong clientele, but we also have some sculptural, minimalist tailoring for Europe.
You started out in the entertainment industry as agent to Asian movie star Shu Qi. When did your interest in fashion start?
I’ve always been interested. My grandfather [Huang Feng] was a renowned movie director in Asia—he produced, directed and acted in over 50 movies. I spent a lot of time with him when I was growing up and he had a huge impact on my interest in art, design and creative work.
Are there any advantages to founding a fashion label without a design background?
Because I was not professionally trained as a designer, I think from a customer’s perspective. And when you don’t know the rules, you don’t play by the rules. I’m always challenging the process.
This post is produced in partnership with Movers & Cashmere.