says Mattiussi of his design process.

Alexandre Mattiussi Meet the French fashion designer who just wants to be friends.

Alexandre Mattiussi Meet the French fashion designer who just wants to be friends.

  • Words Daphnée Denis
  • Photography Luc Braquet

NOTES

They say you cannot choose your family, but you can choose your friends. Alexandre Mattiussi would like you to choose him—or rather his label AMI, a contraction of his initials and the last letter of his name (it means “friend” in French). The 39-year-old designer, an alum of Dior, Givenchy and Marc Jacobs, launched his first menswear collection in January 2011¹ with the promise of making fashion more approachable, and has since become a global player with stores in Paris, London, Tokyo, Hong Kong, Beijing and Chengdu.² Now, as the Parisian house ventures into womenswear, Mattiussi maintains a down-to-earth approach to his craft and, he insists, one goal: to be happy.

Does “friendly fashion” sum up your brand’s philosophy?
Yes, as soon as I realized that my initials forme...

The full version of this story is only available for subscribers

Want to enjoy full access? Subscribe Now

Subscribe Discover unlimited access to Kinfolk

  • Four print issues of Kinfolk magazine per year, delivered to your door, with twelve-months’ access to the entire Kinfolk.com archive and all web exclusives.

  • Receive twelve-months of all access to the entire Kinfolk.com archive and all web exclusives.

Learn More

Already a Subscriber? Login

Your cart is empty

Your Cart (0)