At Work with Frida Bard

In the Stockholm offices of fashion label HOPE, conflict is of interest.

Frida Bard, head of design at Swedish fashion brand HOPE, thrives on conflict. Whether it’s a unisex collection that challenges the distinction between menswear and womenswear, or a workspace that welcomes trash and treasure, discord is a welcome part of her routine. Here, she describes a typical day at her office.

Do you have any rituals when getting dressed for work?
My ritual is trying to feel my current mood and letting that dictate what I wear. I usually end up with a shirt and some sort of trouser though.

What does power dressing mean to you?
Kind of the same—to dress according to one’s mood or state of mind. I don’t think that power lies in the garment itself but rather in the relationship between the wearer and the piece.

What is your ideal workspace like?
A space where...


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