Ben Gorham’s nose is big business. By following it, he’s expanded his fragrance brand Byredo into a global empire.

  • Words Pip Usher
  • Photography Lasse Fløde

“A lot of my work has fictional components, but it touches bigger notions like love, loss or death.”

“If only there could be an invention that bottled up a memory, like scent. And it never faded, and it never got stale. And then, when one wanted it, the bottle could be uncorked, and it would be like living the moment all over again.”

Almost eight decades after Daphne du Maurier first published this idea in her novel Rebecca, Ben Gorham has managed to achieve just that. Armed with a notebook, the founder of Swedish fragrance brand Byredo jots down his experiences and feelings as they occur. Later, many of those scrawls end up as fragrances neatly stocked on shelves around the world—fleeting thoughts that he tries, quite literally, to bottle up.

Take his latest perfume, which looked to the bloody battlefields of World War One for inspiration. Based on a story passed on by his tatto...


Take a look inside

The full version of this story is only available for subscribers

Want to enjoy full access? Subscribe Now

Subscribe Discover unlimited access to Kinfolk

  • Four print issues of Kinfolk magazine per year, delivered to your door, with twelve-months’ access to the entire archive and all web exclusives.

  • Receive twelve-months of all access to the entire archive and all web exclusives.

Learn More

Already a Subscriber? Login

Your cart is empty

Your Cart (0)