Excerpt: Franck Durand

Creative director Franck Durand on building a once-defunct Holiday magazine into a mini empire.

Issue 29

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Arts & Culture

“For me, a magazine is a reality; there is a kind of tribe that goes with it.”

Franck Durand, the founder and creative director of his namesake Parisian design studio, radiates a mix of boyishness and poise. He looks unassuming in a light blue turtleneck, slim white jeans frayed at the ankles and argyle socks. His brown boots are the same style he’s been wearing since age 13—ditto his watch and cologne. He doesn’t change what works. Although he pauses often when speaking, he doesn’t lack any certainty in his stance regarding classic style, beautiful craftsmanship and metropolitan progress.

His atelier is located on rue Chabanais, a quiet side street in Paris’ second arrondissement. His office features a marble-topped round table and a curated pile of books on a vintage chair (Viviane Sassen’s Pikin Slee, Henri Matisse’s Cut-outs). A vintage Holiday ...

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