Maayan Zilberman

Meet the candy maker inspired by her study of sculpture.

“I respect someone who can maintain a veneer while being tough and getting what they want.”

“I live in this funny little sugar-coated world,” confesses Maayan Zilberman from her studio in Chelsea, New York. The artist-cum-confectioner, clad in a patterned purple sweater, cat-eye glasses and a bright pop of pink lipstick, has translated this sunny outlook into sugary creations. Sweet Saba, the business she launched in late 2015, crafts brightly colored, nostalgia-influenced candy that speaks to Maayan’s vivid imagination. “I make things that make people want to break out their phones and show people,” she says of her vintage-inspired candy cassette tapes, sunglasses-shaped lollipops and gleaming evil eye sweets.

After graduating from the School of Visual Arts with a degree in sculpture, Maayan turned her attention to women’s undergarments thanks to a chance conversa...


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