Rejina Pyo On making clothes for a street side catwalk.

Rejina Pyo On making clothes for a street side catwalk.

Issue 43

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Fashion

  • Words Rosalind Jana
  • Photograph Jordan Bourke

Rejina Pyo makes clothes that she wants people to live their lives in. The London-based fashion designer grew up in Seoul and began her career working for a large South Korean retailer before moving in 2008 to London, where she enrolled at Central Saint Martins. In 2014 she launched her eponymous label. Over the past eight years, her unique blend of pragmatism and playfulness has acquired a devoted following. Her clothes are sculptural, elegant and designed to be worn again and again. They’re also, put simply, really fun—full of punchy color contrasts and sly signature details like mismatched buttons. 

Rosalind Jana: How do you want people to feel when they wear your clothes? 

Rejina Pyo: I really want them to feel themselves. There’s nothing worse than looking like the clothes ...

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