Obvious self-promotion feels tawdry. This is especially true in the age of social media, when constantly marketing ourselves (to whom, exactly?) has become so easy, addictive and sophisticated. This is what makes the concept of a public intellectual contradictory. Too many TV and radio appearances; the churning pressure of a weekly column (bound to consist, partly, of mundane meditations); tweeting too much or in a way that tries too hard to be funny; going on a comedy quiz show. All of these things risk denigrating the standing of an intellectual and transforming them, in the public imagination, into the sort of person whose career has “pop” as This story is from Kinfolk Issue Forty-Two Buy Now Related Stories Arts & Culture Issue 43 Essay: Open Relationships What happens when private therapy becomes public entertainment? Arts & Culture Issue 28 The Suite Spot On the public privacy and ﬂeeting intimacy of hotel rooms. Arts & Culture Issue 45 Yoga with Adriene The internet’s best friend is—finally—finding her own flow. Arts & Culture Garden Issue 45 Piet Oudolf The Dutch designer bringing life—and death—to traditional gardens. Arts & Culture Issue 45 Thomas MacDonell The conservationist transforming the Highlands. Arts & Culture Design Issue 45 The New Craftsmen From the Outer Hebrides to central London, Catherine Lock is celebrating the crafts heritage of Great Britain.