Nothing conjures memories like a scent. The smell of flowers might fill one person with echoes of childhood summers. For someone else, it might cast the mind back to far-flung holidays. This nostalgia is a key ingredient in the fragrances dreamed up by Marie-Lise Jonak and Baptiste Bouygues, the mother-and-son duo behind the all-natural French perfume brand Ormaie. “If you want people to feel something, you have to turn to what has marked you the most, ” says Bouygues. “All This story is from Kinfolk Issue Thirty-Four Buy Now Related Stories Arts & Culture Issue 49 Karin Mamma Andersson Inside the moody, mysterious world of Sweden’s preeminent painter. Arts & Culture Issue 49 Jenny Odell The acclaimed author in search of lost time. Arts & Culture Issue 49 Amalie Smith The Danish arts writer finding clarity between the lines. Arts & Culture Issue 49 Ryan Heffington Meet the man bringing choreography, community and queer joy to the desert. Arts & Culture Issue 49 Nell Wulfhart Advice from a decision coach. Arts & Culture Fashion Issue 49 A World of Difference A fun lesson in cultural faux pas.