Nothing conjures memories like a scent. The smell of flowers might fill one person with echoes of childhood summers. For someone else, it might cast the mind back to far-flung holidays. This nostalgia is a key ingredient in the fragrances dreamed up by Marie-Lise Jonak and Baptiste Bouygues, the mother-and-son duo behind the all-natural French perfume brand Ormaie. “If you want people to feel something, you have to turn to what has marked you the most, ” says Bouygues. “All This story is from Kinfolk Issue Thirty-Four Buy Now Related Stories Arts & Culture City Guide The Standard, High Line Setting a high standard in the Lower West Side. Arts & Culture Food Issue 46 At Work With: Deb Perelman The little blog that could: An interview with Smitten Kitchen’s unflappable founder. Arts & Culture Issue 46 Word: Wintering When to withdraw from the world. Arts & Culture Issue 46 Brock Colyar An interview with a professional partygoer. Arts & Culture Issue 46 Studio Visit: Yoko Kubrick In the studio with a sculptor of monuments and mythologies. Arts & Culture Issue 46 Community Inc. Can a brand be friends with its fans?
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Arts & Culture Issue 46 Studio Visit: Yoko Kubrick In the studio with a sculptor of monuments and mythologies.
