Nothing conjures memories like a scent. The smell of flowers might fill one person with echoes of childhood summers. For someone else, it might cast the mind back to far-flung holidays. This nostalgia is a key ingredient in the fragrances dreamed up by Marie-Lise Jonak and Baptiste Bouygues, the mother-and-son duo behind the all-natural French perfume brand Ormaie. “If you want people to feel something, you have to turn to what has marked you the most, ” says Bouygues. “All This story is from Kinfolk Issue Thirty-Four Buy Now Related Stories Arts & Culture Issue 44 Hannah Traore The art world's next big thing is a gallerist. Arts & Culture Issue 44 The False Mirror Compositions inspired by the iconic clouds—and surrealist sensibilities—of René Magritte. Arts & Culture Issue 44 Boaz Nechemia Meet Jerusalem’s favorite weatherman. Arts & Culture Issue 44 Fredi Otto One scientist's mission to prove the link between extreme weather and climate change. Arts & Culture Issue 44 Ghostlore Four questions about supernatural studies. Arts & Culture Issue 44 Word: Anecdata Fact, meet fiction.