What exactly is a #beigeflag? The term was originally coined by an Australian woman in 2022 to refer to the traits people commonly list on dating profiles but that reveal very little about who they actually are. (Examples include liking travel, being a fan of The Office and preferring dogs over cats.) Since then, the term has become one of the hottest trends on TikTok, accumulating over a billion views. In the process, it has evolved to describe a trait in a partner that’s neither good nor bad, just a bit weird or boring. These idiosyncratic quirks can be as mundane as setting timers instead of alarms, or having to keep the coffee mugs in the kitchen in a certain order. Others are slightly less anodyne, such a boyfriend’s predilection for This story is from Kinfolk Issue Fifty Buy Now Related Stories Arts & Culture Issue 40 Future Flags Five flags that symbolize a future state of mind. Arts & Culture Issue 51 Emily Gernild The Danish painter breathing new life into an old medium. Arts & Culture Food Issue 51 Imogen Kwok The artist takes food styling quite literally, creating accessories out of fruits and vegetables. Arts & Culture Design Issue 51 How to Make a Chair And do it on a tiny budget. Arts & Culture Issue 51 Odd Jobs The comedian with strong opinions about your home décor. Arts & Culture Issue 51 Tall Order The hidden depths of height.