When The Devil Wears Prada’s Miranda Priestly issued her withering fashion world put-down: “Florals? For spring? Groundbreaking,” she intimated that the seasonal taking-up of florals is, well, less than imaginative. But this annual ritual is not to be sneered at—it’s what we do. Who can resist those early blooms: the first snowdrops and the first daffodils, pushing up through hard ground, bursting forth with the desire to exist once again after a long winter. Clothing contains the same promise. A fluid midi dress in a wildflower print is a one-way ticket out of the relentless confines of outerwear and central heating, finally. This feeling runs back to the Romans. At Floralia—the spring festival in honor of Flora, goddess of flowers and fertility—white robes were eschewed in favor of bright colors and over-the-top floral displays. Crowds were pelted with flowers in celebration of the new year’s early abundance. And so fashion designers find ways to remake florals anew. Somehow, This story is from Kinfolk Issue Thirty-Five Buy Now Related Stories Arts & Culture Issue 19 Going Incognito We all secretly wonder what mischief we’d make if invisible: When our identity is hidden, everything seems possible. Arts & Culture Issue 19 The Best Policy Sometimes we talk to each other without feeling heard. Honesty—a most intimate interaction—can be just as thrilling as its more devious inverse. Arts & Culture Issue 19 A Sense of Suspense With unhinged imaginations and mountains of cliff-hangers, the filmmakers behind the sci-fi podcast Limetown have all the makings of a scary story. Arts & Culture Issue 19 Like Clockwork In this new column about time, we learn how slipping off our watches makes us feel like deadline-damning renegades. Arts & Culture Music Issue 19 On a Grander Scale Malaysian singer-songwriter Yuna now may live on the opposite side of the globe, but she’s determined to evolve while staying true to her roots. Arts & Culture Issue 19 Neighborhood: Fire Stations The firefighting profession has evolved over time from Ancient Rome’s rudimentary bucket brigades to today’s sleek life-saving departments.