Julia Hetta describes herself as a romantic. She appreciates beauty and says she falls for it easily. It seems a fortunate disposition for a photographer, but Hetta, being Swedish, also observes lagom—the concept of “just the right amount.” In Hetta’s photographs, subjects that are obviously beautiful—flowers, fashion models—are subsequently tempered by items a touch more grotesque. For example, she managed to slip two pints of milk and a tin of sardines into an advertising campaign for Anya Hindmarch and a sheep’s skull into a commission for Le Bon Marché. This story is from Kinfolk Issue Twenty-Three Buy Now Related Stories Arts & Culture Issue 49 Karin Mamma Andersson Inside the moody, mysterious world of Sweden’s preeminent painter. Arts & Culture Issue 49 Mass Destruction “Artists are often left baffled by the fact that they have millions of monthly streams, yet only a couple of thousand followers on social media.” Arts & Culture Issue 49 On the Cheap The greatness of cultural worsts. Arts & Culture Issue 49 Checked Out Why is hotel art so boring? Arts & Culture Issue 49 Cult Rooms The history—and future—of Luna Luna Park. Arts & Culture Issue 49 Last Night What did gallerist Selma Modéer Wiking do with her evening?
Arts & Culture Issue 49 Karin Mamma Andersson Inside the moody, mysterious world of Sweden’s preeminent painter.
Arts & Culture Issue 49 Mass Destruction “Artists are often left baffled by the fact that they have millions of monthly streams, yet only a couple of thousand followers on social media.”
