Julia Hetta describes herself as a romantic. She appreciates beauty and says she falls for it easily. It seems a fortunate disposition for a photographer, but Hetta, being Swedish, also observes lagom—the concept of “just the right amount.” In Hetta’s photographs, subjects that are obviously beautiful—flowers, fashion models—are subsequently tempered by items a touch more grotesque. For example, she managed to slip two pints of milk and a tin of sardines into an advertising campaign for Anya Hindmarch and a sheep’s skull into a commission for Le Bon Marché. This story is from Kinfolk Issue Twenty-Three Buy Now Related Stories Arts & Culture Issue 51 Emily Gernild The Danish painter breathing new life into an old medium. Arts & Culture Food Issue 51 Imogen Kwok The artist takes food styling quite literally, creating accessories out of fruits and vegetables. Arts & Culture Issue 50 Close Knit Meet the weavers keeping traditional Egyptian tapestry-making alive. Arts & Culture Issue 50 New Roots The Palestinian agriculture collective sowing seeds of community. Arts & Culture Issue 49 Karin Mamma Andersson Inside the moody, mysterious world of Sweden’s preeminent painter. Arts & Culture Issue 49 Mass Destruction “Artists are often left baffled by the fact that they have millions of monthly streams, yet only a couple of thousand followers on social media.”
Arts & Culture Food Issue 51 Imogen Kwok The artist takes food styling quite literally, creating accessories out of fruits and vegetables.
Arts & Culture Issue 50 Close Knit Meet the weavers keeping traditional Egyptian tapestry-making alive.
Arts & Culture Issue 49 Karin Mamma Andersson Inside the moody, mysterious world of Sweden’s preeminent painter.
Arts & Culture Issue 49 Mass Destruction “Artists are often left baffled by the fact that they have millions of monthly streams, yet only a couple of thousand followers on social media.”
