Julia Hetta describes herself as a romantic. She appreciates beauty and says she falls for it easily. It seems a fortunate disposition for a photographer, but Hetta, being Swedish, also observes lagom—the concept of “just the right amount.” In Hetta’s photographs, subjects that are obviously beautiful—flowers, fashion models—are subsequently tempered by items a touch more grotesque. For example, she managed to slip two pints of milk and a tin of sardines into an advertising campaign for Anya Hindmarch and a sheep’s skull into a commission for Le Bon Marché. This story is from Kinfolk Issue Twenty-Three Buy Now Related Stories Arts & Culture Issue 44 Hannah Traore The art world's next big thing is a gallerist. Arts & Culture Issue 43 The Sellout On the moral maze of art and money. Arts & Culture Issue 43 Signal Boost How status anxiety drives culture. Arts & Culture Issue 42 Dream House The rise of renderporn. Arts & Culture Issue 40 Olalekan Jeyifous On fantastical architecture and sci-fi Brooklyn. Arts & Culture Issue 39 Liana Finck The wobbly-lined cartoonist with a razor-sharp vision.
