There’s a pattern to the way people profile a new female fashion model. First, there’s the intro describing her exquisite, conventionally attractive looks. To follow, the writer homes in on a few distinctive characteristics that might humanize her—the scattering of moles, the gap between her teeth—before getting to the campaign, film or magazine where the reader is likely to have seen her. In several recent profiles, this generic intro is followed by the big reveal: The model isn’t real at This story is from Kinfolk Issue Forty Buy Now Related Stories Arts & Culture Issue 48 Google Brain An inquiry into digital amnesia. Arts & Culture Issue 42 Dream House The rise of renderporn. Arts & Culture Issue 41 Mixed Emoji Is a picture worth a thousand words? Arts & Culture Issue 37 Such Good News On the success of others. Arts & Culture Issue 50 Close Knit Close Knit: Meet the weavers keeping traditional Egyptian tapestrymaking alive. Arts & Culture Issue 50 The Old Gays Inside a Californian TikTok “content house” of a very different stripe.